The Value of Being in the Driver's Seat

The Matrixx Group Story

 

The Situation

At the start of 2004, T&T met The Matrixx Group management and shareholders as a result of a buy-side engagement with the UK Company, British Vita.  T&T represented British Vita, a publicly-traded, billion dollar manufacturer of foam, plastics and nonwoven products. As a global company, Vita had 93 locations in 23 countries; however, it did not have a presence in the US market and sought to acquire a strong platform company in the US. T&T was engaged by the Vita management team to source and identify candidate companies in the US which met their specific acquisition criteria and whose shareholders would be receptive to being acquired. 

 

T&T identified and contacted the ownership of approximately 30 companies which met the strict Vita criteria. Following meetings and interviews with several of these potential targets, Vita management selected The Matrixx Group, an Evansville, Indiana based compounder, to engage in serious acquisition discussions. Matrixx is a well managed thermoplastic compounding operation with 5 plants in the US and sales in excess of $100 million making it an attractive platform for Vita.

 

In mid-June of 2004, the acquisition team led by T&T and Vita management began a series of meetings with Matrixx management and their major shareholders to discuss a potential transaction with Vita. Like most billion dollar companies, Vita had many layers of management which had to approve various aspects of the deal. Accordingly, many meetings were held in Evansville so that the Vita managers could sanction the transaction. During this period, which lasted over 9 months, Matrixx management obliged Vita?s request not to speak with any other suitors about a potential deal. T&T, Vita and Matrixx management spent hundreds of hours analyzing and negotiating all the elements of the deal with the intention to have it closed by April of 2005.

 

The Set Back

In early January of 2005, the private equity firm, Texas Pacific Group made an offer to acquire Vita and take it private. In March, the Vita board suspended moving forward with any pending transactions, including the Matrixx deal! Since Matrixx was the passive participant in this process they were not in control nor did they have backup offers/suitors. Ultimately, in June of 2005, Vita was acquired for ₤668 million by TPG and the Matrixx shareholders were still without a deal.  

 

Consequently, the hundreds of hours of effort expended by the Matrixx management and shareholders had been wasted. The founder of the company, Ray Wright was now seriously seeking to monetize his ownership in Matrixx. The company?s strong management team who were also shareholders was led by Keith Rodden. They were in search of a strong financial partner with whom they could continue to own a significant interest in the company while providing a liquidity event for Mr. Wright.

 

The Solution

This time, the Matrixx management and shareholders chose to take a proactive role in seeking the right financial partner and accordingly engaged T&T as their exclusive representative in late March of 2006 to advise them and to manage the transaction process. In the role of exclusive sell side advisor, T&T?s first mission was to properly prepare the company for the selling process by identifying and fixing potential problem areas.  

 

For example, the company?s financial statements were internal, tax-based and not prepared according to GAAP. T&T advised management to hire an accounting firm to audit the financials. Having audited financial statements for the company enabled PE sponsors an easy access to the debt market, a key component of their deal structure and their purchase price capabilities.

 

Another potential issue that T&T identified was the absence of environmental site assessments on the properties. T&T advised management to hire a highly-reputable engineering firm to prepare site assessments on each of its locations. By doing so, any environmental issues that surfaced were handled without delaying the deal and possibly a costly surprise to the shareholders during the final negotiations.

 

Lastly, the Matrixx Group was organized as a blend of sub-chapter S and C corporations with the ownership unevenly split between approximately 50 shareholders.  T&T immediately recognized the potential problems that could arise between the shareholders and suggested the hiring of an independent business valuation firm to allocate the values among the various companies. T&T worked closely with the valuation firm to insure that the results were completed and published on time, thus avoiding any shareholder disagreements and ensuring a smooth closing process.

 

While those tasks were being completed, T&T in conjunction with Matrixx management prepared the descriptive offering memorandum which was to be released to a select number of potential financial partners. As an M&A specialist in the plastics industry, T&T had previously identified the private equity groups who were the most likely candidates and accordingly would be most apt to seriously compete for the company and pay a maximum price to the shareholders.

 

Once the company was properly prepared for market, confidentiality agreements were executed by a limited number of T&T selected private equity sponsors who were then provided with the memorandum. On the basis of the information in the memo and their respective knowledge of the market place, T&T required the suitors to submit offers for shareholder consideration. This activity resulted in numerous offers that had a wide range of values. T&T was able to utilize their proprietary evaluation system to compare the quantitative and qualitative elements of each of the offers. This system allowed the shareholders to properly evaluate the tangible and intangible elements of the offers and accordingly select the right candidate. Having multiple offers from multiple suitors allowed the shareholders the opportunity to choose a financial partner with whom they were most comfortable and capable of closing the deal.

 

After further negotiation, Wind Point Partners was selected to move into the final round of confirmatory due diligence and the negotiation of the purchase agreement. The transaction closed smoothly thereafter on March 9, 2007. Underscoring the successful results that can be achieved when selling shareholders hire an experienced professional and control the process was a significantly higher purchase price that was 35% more than the deal with British Vita. Additionally, the active Matrixx management team was able to own a significant interest in the company going forward, an element that was not available in the Vita deal.

 

The Moral of the Story

When company shareholders and managers decide to consider the sale of all or a portion of their interests in a company; they should not simply react to overtures made by possible suitors. Instead, they should hire a professional firm such as T&T who has experienced dealmakers that can quietly and discreetly manage the process, create a competitive selling environment and maximize the value to the selling shareholders.

 

In this case, T&T?s 25 years of dealmaking experience insured premium shareholder results by addressing the following:

 

  • Audited high quality financials allowing access to the debt markets;

  • Potential environmental issues were identified and addressed so as not to delay the transaction;

  • Valuations of each of the corporate entities by a world class valuation firm to prevent eleventh hour shareholder disputes;

  • Utilized T&T?s proprietary valuation system to evaluate and select the best offer in context with the right financial partner;

  • Limited market exposure by targeting only those suitor candidates familiar with the company?s market thus preserving confidentiality from the customers, employees and vendors.

 

About Trudeau & Trudeau

Founded in 1982 by the Trudeau brothers, Trudeau & Trudeau Associates, Inc is a full service M&A advisory firm that provides merger and acquisition, corporate finance and strategic consulting services to client companies and private equity groups. Additional information available at: www.trudeau-trudeau.com.

 

About The Matrixx Group

Founded in 1984, The Matrixx Group is a leading independent compounder of thermoplastic resins serving the power tool, lawn and garden, appliance, automotive, HVAC, electronics and construction markets.  The Matrixx Group?s product portfolio features compounded grades of nylon, ABS, polycarbonate, PBT, PET, polypropylene, polyethylene and engineering resin alloys.  The Matrixx Group is headquartered in Evansville, Ind. and currently has seven manufacturing sites: five in the United States and two in Italy.  Additional information about The Matrixx Group is available at: http://matrixxgroup.com.

 

About Wind Point Partners

Wind Point Partners is a private equity investment firm with $2 billion in capital under management.  Wind Point focuses on partnering with top caliber management teams to acquire solid middle market businesses with a clear path to value creation.  Additional information about Wind Point is available at: www.windpointpartners.com.